RATING: 4. Domain Rating is Ahrefs‘ proprietary ranking metric that quantifies the strength of a target website or URL’s complete backlink profile measured on a scale of 1 to 100. WebFX is a full-service marketing agency with 1000+ client reviews and a 4. Moz is useful for discovering new keywords to target in website content. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. Site audit tool – Perform a complete site audit to see how your website is doing in search. Domain Authority has served our industry for years as a predictive measure of ranking ability, and we knew it deserved some updates to help it keep pace with search engine algorithms. To check Moz rank use this free online Moz Rank Checker from Small SEO Tools, To check Moz score all you need to do is to enter up to 10 domains on the space provided and. DR vs DA (Summary) Domain Authority (DA) and Domain Rating (DR) are two of the most prominent metrics that SEOs use to understand website authority. It runs on a scale from zero to a hundred. Ahrefs uses a proprietary Domain Rating for websites which is its own version of the Domain Authority score by Moz. Before talking about other alternatives to Moz DA, lets first briefly talk about how the DA functions. Click the Analyze button. Step 1. The score is calculated from 0 to 100. speed of response; within 24 hrs. Karan. The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. Domain Rating and Domain Authority are metrics that can be used to determine the performance of a domain. And, according to DR enthusiasts, search engines can detect it and rank websites based on domain rating. The term “Domain Authority” is interchangeable with “Domain Rating” and “Authority Score”. It calculates the rating by considering various factors, such as backlinks and social shares. Then, it compares your number of backlinks with other websites’ backlinks to determine your Domain Rating. Moz DA is calculated using over 40 different signals, including the number and quality of backlinks, the MozRank, and MozTrust scores. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. Simply enter a URL in their Site Explorer tool to check its domain authority. And they’re done well. Domain Authority is a widely accepted score for SEO experts and link builders in measuring a website’s performance. ” a DA score is based on the total links directed at a website, the quantity. And, of course, 61% to 100% is a high. Domain Authority is a metric developed by Moz, another reputable SEO tool. Our FREE Domain Authority Checker Tool (powered by Moz) will tell you a site’s DA, page authority (PA), ranking, and the number of external links. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. Nah, langkah pengecekan dapat dilakukan melalui step berikut. This is huge news. It is designed to provide a score between 0-100, which predicts a website’s ranking potential in search engines. The first metric you will see is the Domain Authority score. youtube. Moz Domain SEO Analysis Tool; A Domain Authority rating varies from one to 100, with greater ratings representing an extra impressive capacity to rate. STAT SERP tracking and analytics for enterprise SEO experts. Start my free trial. You just need to enter your domain’s root URL (like HubSpot. 4. To use the Moz Domain Authority Checker, simply enter your website’s URL and click the “Analyze” button. It turns out there is a rating system! Usually known as “MOZ Domain Authority” All websites are not rated equal. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website’s backlink profile on a scale of 1 to 100. In addition to domain authority, you may have heard of another metric: domain rating. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. Then, provides an overall domain authority score. Domain Authority is a Moz metric that predicts a website’s performance on search engines. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. Loganix DA Checker. It is based on dozens of factors, including the quality and quantity of inbound links. Theoretically, domain rating reveals a website’s authority. Moz Pro Your all-in-one suite of SEO essentials. Yelp is one of the most popular business directories and social networking sites around. Domain Authority (DA) is based on data from Moz’s web index, Link Explorer, using metrics such as the number of links pointing to your site, and the authority of the domains those links are. e. Domain Authority (DA), on the other. Domain Authority 93. Websites with a higher Ahrefs/Moz/SEMrush Domain Rating correlate with higher rankings on the first page of Google. Ranking Keywords 107. Moz API Power your SEO with our index of over 44 trillion links. Does Ahrefs Use Domain Rating When Crawling the Web? Ahrefs does use DR for their web crawlers to help them determine how many of that website’s pages to crawl. But keep in mind that DA is an SEO performance indicator by third-party software (Moz). Pitch relevant and authoritative websites. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Increase in Ahrefs DR 50-60-70+. You can access your spam score in Moz's Link Explorer, where it will show a percentage from 1 to 100. To get organic traffic you. 1-30% is a low spam score. Page Authority: This is different from domain authority as it is the strength or authority of a single web. 100. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. 1. Yep, we run our own search engine. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. For a more in-depth look at your site’s metrics, you can use Moz’s free version of their Link Explorer. These metrics proport to calculate a website’s “authority” based, for the most part, on the quantity and quality of its backlinks. Introducing DA 2. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. When you use Moz to check your domain authority, the main factors that affect the score include: Number and quality of referring domains. As of March 5th, our advanced machine-learned model incorporates a number of new factors into its algorithm to gauge the strength of a site. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. Step 3. Moz developed this SEO scoring system. Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. Under the Rankings header in the summary panel you'll see how many of your Tracked Keywords are in position ranges of #1-3, #4-10, #11-20, or #21-50. Domain Rating, a proprietary metric developed by Ahrefs, represents the strength of a website’s overall backlink profile on a scale of 0-100. Step 1. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. Moz Domain Authority vs Ahrefs Domain Rating. SemRush Tool To Check Domain Authority. But Google does use PageRank. “Moz Domain Authority” is similar to “Ahrefs Domain Rating. (Tool suggestion: SEO competitor checker) Step 2. That includes Domain Authority (Moz), Domain Rating (Ahrefs), Trust Flow (Majestic), Authority Score (SEMrush), Page Authority (Moz), URL Rating (Ahrefs), Citation Flow (Majestic), or Trust Score (SEMrush). You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. Domain rating is a metrics used by Ahrefs to determine the worth of a websites backlink profile. To this day, we consider Moz's DA the single most accurate measure of a website's authority. Makin besar angkanya, kemungkinan makin performa suatu website dalam pencarian. com Domain Analysis Get top competitive SEO metrics like DA, top pages and more. The Free Domain Authority Checker Tool allows you to quickly pull top competitive SEO metrics quickly so you’re able to start your research right away. Domain Rating (DR) and Domain Authority (DA) are two metrics SEO experts rely on to understand the authority of websites. Incentivized. DR (Domain Rating) is a metric determined by the quality and quantity of backlinks acquired by a domain. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. Nowadays, the DA ranking system is seen as outdated by many SEOs, who prefer to. Moz is outstanding at building a base foundation for digital marketing, their content guides and so on are really well written and can help tremendously. I received a professional reply. Its ranked on a 1-100 logarithmic scale, with 100 being the best. If your website "authority" is higher than that of your competitors, then your site is stronger than theirs in terms of "link popularity. AHREFs have stated that Domain Rating does not factor in other variables such as link spam, traffic, domain age, etc. The tool shows you errors, crawl issues, and makes actionable recommendations. Moz. The cheapest plan is the Standard option at $99/month for one user. Moz Domain Authority (also called DA score - domain score - Moztrust) is a metric developed to help predict how likely a domain, subdomain, or page is to rank in search engine result pages (SERPS). Simply enter the URL of your website or your competitors and view the domain authority. co. Developed by digital marketing software company Moz, Domain Authority predicts how likely a website is to rank in search engine result pages. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. Forums. 4. There are many ways to determine your domain’s rating, and these include tools like Moz, Ahrefs, and Target. The higher the DR, the better the domain’s authority. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). You can also check DA using Moz’s Keyword Explorer tool. A score of 1%-30% is considered a Low Spam Score. Several tools available can be used to calculate domain authority, including the Moz Domain Authority (DA) tool and the Ahrefs Domain Rating (DR. Instead, you’ll find “domain rating” and “URL rating. Moz created the metric “Mozrank” to calculate the search engine optimization rating of a certain web page or a website. Domain Authority is a metric created by Moz that tries to predict how well a website is expected to rank in SERPs, with 0 being the lowest probability of ranking well, and 100 being the highest. Identify the Source of Spam. The higher your grade, the harder it gets to get even higher. Moz Pro offers four core pricing options, plus an additional option to negotiate an Enterprise subscription. Below is an example. It is used to describe the strength and quality of a page or a website. You come back and tell me either in inches or meters. The term “logarithmic scale” means that the gap between DR 70 and DR 71 is much bigger than the one between DR 20 and DR 21. Most of the guys register domain for one year. Ahrefs Website Authority Checker. Marketplace. Moz Pro Reviews. – Domain Rating (DR) gives you an idea of the strength of a site’s backlink profile, while Domain Authority (DA) gives you an idea of which site will rank higher on SERPs. Moz also created Page Authority (PA) to evaluate how well a webpage performs in a search engine results page, but as opposed to the DA, PA looks at a single web page rather than a whole domain. The score ranges from one to hundred, the higher the rating, the better the chances for your website to rank. Here’s how we sort these parameters: PA: Page Authority. For example, unlike Moz, you won’t find a separate section for domain authority and page authority. com has a Domain Rating of 91. Home. Ahrefs created Domain Rating in 2013, but Moz still uses. The right keywords equal site traffic. In essence, high-quality. Private registrations are common for non-SEO purposes so Google cannot act on it alone. Compare SEO Products For instance, the website solidhook. Very small change/benefit you got. The higher the score you have the higher will be your website domain authority. e. Moz's DA was a clear winner, maybe because of first-mover advantage but right now in 2021, which is more accurate? I have seen so many websites with large differences in their domain score, ratings, and authority with Domain rating by ahrefs usually being lower and Domain score by semrush being higher. Search engines can not trust them as much as they are here today may not be here tomorrow. Get instant access to industry-leading SEO metrics, site audits, rank tracking, and more with Moz Pro – the highest quality data for SEO. A local business with high domain authority is. Domain Rating and Domain Authority (DA) are often used interchangeably, but they’re two distinct metrics. Getty Your domain authority (sometimes called “domain rating”) provides a quick snapshot of your website’s SEO health. took the time to write a non-standard, tailored suggestions how to get best results; compliments. However, great content and the ability to generate inbound links and etc will win in the long run. Ahrefs calculates DR based on the quantity and quality of external backlinks to a specific domain. Domain Rating is a tool created by Ahrefs. , . Just follow these four steps: Pull up a domain authority tool, like Moz’s free Link Explorer tool, Majestic’s Site Explorer, or Domain Rating from Ahrefs; Type your URL into the search bar Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. , Domain Rating). While Domain Authority (DA) was coined by Moz, Domain Rating (DR) was developed by Ahrefs. 31-60% is a medium spam score. ca has a domain rating of 67 on Ahrefs whereas Moz reports 18 (DA). Ahref’s Prioritises Backlinking in Domain Rating Ahref’s Domain Rating shows the strength of a website’s backlink profile. $80. Moz, SEMrush, and Ahrefs have their version of a domain authority checker tool, so pick one and use it consistently. Domain Rating (DR): URL Rating applied across an entire site (this is basically the equivalent of Moz Domain Authority). You can choose whether the tool should show external links pointing to all pages on the domain or to that single page owning the URL you entered. Your specific. net. . It runs on a scale from zero to a hundred. The results show that my website has a total of 284 backlinks, coming from 63 root domains. It’s on a scale of 1–100, and higher DA means more authority. If the . MOZ Domain Authority. A week after the July 2018 update to the guidelines, Google made some additions that carried some significant impact: The quality evaluators would now be asked to review not only a website’s E-A-T but also the content creators E-A-T too. Type in your website domain, ensure it’s set to root domain and click “Analyze”. Domain Authority or DA is a metric by Moz, a SaaS company that provides marketing analytics and inbound marketing software subscriptions. ベンチマーキングで競合に対抗しましょう. For each of these tools, you can find your complete website's backlink profile with a number of backlinks, link profile, domain rating from these backlinks, etc. Similar to Moz’s Domain Authority, Domain Rating is a website authority score that runs on a scale from zero to a hundred. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. This information provides insight into the domain’s trustworthiness and potential to rank. It’s not a ranking factor, but rather, a useful metric for evaluating multiple factors that predict search engine rankings. Moz Domain Authority vs Ahrefs Domain Rating. 2. In general, It is easier to rank for a keyword on an older domain name than a newer domain name if all things being equal. ”. Page Authority is based on data from our web index and takes. Your site can be performing so well on Bing but not so good on. r0nneh. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Some of the characteristics this tool helps you evaluate include: Domain capabilities. not yet paying customer), yet MOZ took my written reservation about effectiveness of their tools very serious! 2. Moz Link Explorer. Around 40 signals, the da pa checker determined authority. Home. Moz Domain Authority Checker - This tool is provided by Moz, a leading SEO software company. Media. Sidenote. Domain Authority has served our industry for years as a predictive measure of ranking ability, and we knew it deserved some updates to help it keep pace with search engine algorithms. The Domain Rank for CharlesFloate. A score of 61%-100% is considered a High Spam Score. What's new. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Consider for example I ell you to measure the length of your room. So that metric isn’t super unique. Simply enter the URL of your website or your competitors and view the domain authority. Introducing DA 2. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. 100. Moz can be of great help for spam score and SEO. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. took the time to write a non-standard, tailored suggestions how to get best results; compliments. This information provides insight into the domain’s trustworthiness and potential to rank. TRY IT FREE. Moz Pro Reviews. The score ranges from 1-100. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. I am just a 30 days trial person (i. Moz. For example, the below Domain Rating vs Domain Authority scatter plot compares Ahrefs DR and Moz DA scores approximately 9,700 domains. To rank website domain authority consider that: Scores between 40 and 50 are considered average. To determine domain authority, look at 40 factors. 1 – Moz Link Explorer. For large bulk checks please enter "BULK" into the Website URL field and we'll provide you with bulk instructions! Next. It simply means that the higher your DR gets, the more challenging it will be to. Two of the most outstanding instruments used to measure the authority and high quality of internet sites are Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating (DR). In thіѕ роѕt, уоu саn lеаrn mоrе аbоut hоw wе'rе саlсulаtіng ѕраm ѕсоrе, whаt іt. November 22, 2023. As of March 5th, our advanced machine-learned model incorporates a number of new factors into its algorithm to gauge the strength of a site. Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in SERPs based on data from Moz's Link Explorer. Spam Score is based on our machine learning model which identified 27 common features among the millions of banned or penalized sites in the data we fed it. Join Us! By: Amin Forout. DA: Domain Authority. The all-in-one SEO toolbar for research on the go. You can check Spam score, domain authority, and Page authority without spending any cost. November 06, 2021. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Some have been online for years, steadily building their presence. However, even with this definition, Rand Fishkin admits to variation in how keyword difficulty scores should be interpreted:. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. Below is an example. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. Website Popularity Rank (WPR) – a metric developed by Tranco that (roughly) measures the popularity of the domain in comparison to other websites on the. Referring Domains: The number of different unique websites that link to the page or site you’re looking at. Go to Google Chrome Web Store. 1. The tool is easy to use and provides an accurate representation of a website’s authority. Domain authority is a score created by Moz (SEO software) to help businesses understand their website’s performance in the search engine result pages. Linking Root Domains 62m. Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. According to Moz: “Domain Authority (DA) is a search engine ranking score developed. The DR score ranges from 1 to 100, with higher numbers indicating. Start my free trial. ” They may look and sound different but serve the same purpose: domain and page authority. This year, Moz surveyed over 150 leading search marketers. We picked some of the biggest brands on the Internet and ran them through this. Formerly known as Moz Trust, DA uses various factors, including link quality, link volume, website size, and domain age. Theoretically, domain rating reveals a website’s authority. You get instant insight into any website URL you enter into the specified field. This year, Moz surveyed over 150. info, . Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. Here are a few of the most important factors for arriving at a DA score:Benchmark your site’s Difficulty rating. As mentioned above, it’s Moz who initially coined the term Domain Authority. Why Domain Authority (Moz), Authority Score (Semrush) and Domain Rating (Ahrefs) can lead to wrong decisions Having the right measurements helps to. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. It takes into account factors such. The graph for this section shows the change of Domain Rating within the specified period of time. Domain & Page Authority 2. Domain Authority, or short DA, is a ranking score system originally developed by the folks at Moz. Domain rating is a metric that was created by. Learn what Domain Rating is and learn 13 powerful techniques to boost it. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz’s own index. , Domain Rating). Domain Authority: DA stands for domain authority, is an SEO metrics introduced by Moz which is known as the strength of a domain or a website. Ahref vs Moz domain rating. Getting a high Domain Authority is a good indicator of how well a site will rank in search engines. Some pack more “respect and reputation” than others. Domain Rating, is displayed on a 100-point scale and calculated using. The MOZ Link Explorer. 25 billion+ keyword index. Here's how to rank on Google: Working Smarter, Not Harder. Link Explorer Explore over 40 trillion links for powerful backlink data. theglobe. Here are a few popular ones Moz Domain Analysis Tool Moz offers a free Domain Analysis Tool that allows you to check the domain authority of any website. Spam. Input your website’s URL and hit the Analyze Domain button. Incentivized. Although each of those instruments present insights into the general efficiency of a web site, it’s important to know the variations between them to make well-informed. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. e. MozBar gives you instant metrics while viewing any page or SERP. Moz metrics like Spam Score help us drive effective results day in and day out. In A Nutshell. If your website "authority" is higher than that of your competitors, then your site is stronger than theirs in terms of "link popularity. Moz considers the total number of unique backlinks. Domain Authority vs. Domain authority (DA) is a score created by Moz in an effort to help marketers gauge the authority of websites and their likelihood to rank for keywords. A good rating is based on the quality of the website, content, and the backlinks. Between Moz and ahref which one is more accurate when it comes to checking backlinks and domain authority. You may be thinking, “those pages must have higher domain ratings than the rest. This free tool is powered by a massive live index that comprises over 40 trillion links, 718 million domains, and 7 trillion pages to get you accurate score for your domain. Moz is useful for discovering new keywords to target in website content. They measure how many backlinks or social shares a site has, which is an indication of trustworthiness. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. TIP. ”. 6 Domain Authority Checkers to Consider Using. aHrefs URL. Multiple websites. After that, click on the three dots at the top right corner of your browser. Moz Link Explorer is helping us to analyze the competitor, this tool help us to find the domain authority of the website and give us comprehensive data about the particular link, like how many in-bound link that particular URL is getting, what is the spam score of each link and other useful metrics that helps our team to do in-depth analysis. Ahrefs, like Moz, gives each website a score from 0-100. SEO based on reliable data, not gut feeling, is the right path to long-term success in Google search results. Step #3: Click on the “Check Backlink” button. All the work to increase DA DR UR and TF will be done with high quality backlinks and by using whitehat strategy to keep your website safe. With domain authority, Moz has continually refined its algorithm over. The score itself is displayed. Ahrefs Site Audit. No matter how hard the SEO industry or Moz itself trys to say otherwise, the Domain Authority metric has become inextricably connected to successful link building. It is a factor. Moz Domain Authority, Explained. It lets users post reviews and rate businesses thereby connecting people with local businesses by. Ahrefs menggunakan istilah Domain Rating alih-alih Domain Authority, Sob. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. As the creator of the DA score, they offer the ideal domain authority checker. Moz Domain Authority. Moz Domain Authority and Ahrefs Domain Rating have a number of things in common. biz, . . You can use the Ahrefs platform (or Semify’s white label dashboard!) to determine the Domain Rating of any site and take a closer look at the backlinks being considered. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). You can also dig into page elements, view search results from a different engine. e. Moz Pro's pricing. The Ahrefs “ Website Authority Checker ” is a free tool for finding out your domain’s authority. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. Both Have Strengths in Different Areas. Moz Domain authority is a score that predicts the possibility for a certain website to rank in search engine result pages (SERPs). com. We can consider these Ahrefs’ equivalents to Page Authority and Domain Authority, respectively, at least in terms of. According to Moz, ‘Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Enter a keyword, URL, search engine, and country into Rank Checker. Moz. A high score indicates that the. Creating Value. DA. Moz Local helps us point to tangible improvements over time and benchmark success. Moz Domain Authority Checker. Keep in mind that even if you haven’t done anything to a page, its score may still fluctuate due to the fact that Moz is constantly updating their algorithm. Domain Authority or DA is a search engine ranking score created by Moz that anticipates how proficiently a website will rank in search engine ranking positions (SERPs). The metric ranges from one to 100: the higher the score, the greater capacity a site has to rank. com の Domain Rating は 91 です。. The scores are measured on a scale of 1-100. Consider for example I ell you to measure the length of your room. A URL consists of a protocol, domain name, and path (which includes the specific subfolder structure where a page is located) and has the following basic. Domain Rating is a metric developed by Ahrefs that indicates the strength of a website’s backlink profile, while Authority Score is developed by Moz which predicts a website’s performance on search engines. , Domain Rating). SEMRUSH. [deleted] • 8 mo. Moz. On the left, click “Link Research” and then click “Overview”. Domain Authority Vs Domain Rating: The Main Differences. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. 1. It runs on a scale from zero to a hundred.